With the economy in recession, coupons could become popular again with marketers and consumers. ActiveAccess clients, and their advertisers, are in position to benefit from users who are continually seeking bargains during this holiday season, and beyond.

And if an article from the New York Times is right, shoppers looking for bargains should have plenty of opportunities with the resurgence of coupons from retailer trying to woo customers with deep discounts.

The article says that “coupons that offer cents off — or percents off — the price of things like groceries, clothing and restaurant meals are particularly popular when consumers need to stretch their dollars.”

Frivolous spending is so last century. These days, people are thinking low-key purchases and looking for or waiting on sales at their local retailers.

If that is the case, then our ActiveAccess clients should be jumping for joy, or at least to their closest local retailer, because their desktop application provides them with the opportunity to create and dispense coupons.

So now, not only does their desktop app provide news and information to its audiences, it can now provide a source of savings for those users who are determined to spend less on food, clothes, and services.

The coupons would be sent via the Alert Box that slides out the left side of the application, where the weather alerts usually appear. Plus, these coupons can be:

The flipside of using coupons in ActiveAccess is that they can be a great source of new revenue for both our client and their sponsor/advertiser. The client receives revenue for allowing the sponsor to advertise his business in the desktop  application, and the advertiser receives traffic into his business. Plus, he can physically count how any coupons he redeemed and calculate the ROI on this activity.

It’s a WIN (Client) WIN (Advertiser) WIN (Desktop App Users) for all involved.

Mike Ferrara, Vice President BIA Information Network, LLC

The ActiveAccess team conducted a webinar for our clients entitled, “Finding a Sponsor for your Application” (click to view webinar) which provided advice, tips, and insights on to secure advertising and/or sponsorship for their branded ActiveAccess content delivery platform (download PPT slides). 

The webinar was comprised of four parts:

1. The State of the Online Local Advertising Market keynote presentation by Peter Krasilovsky of the Kelsey Group in which Peter explained that traditional media must embrace the rapid shift of local advertising spending online
2. A case study by Gray Television’s WCTV on how they were successful in securing a local advertiser in their Tallahassee Florida market
3. A presentation by Terence Thomas, Client Service Manager with ActiveAccess on the five key things one needs to know to be best positioned to secure advertisers and sponsors for ActiveAccess implementations
4. Q&A

One of the key takeaways from the presentation was that as advertisers continue to find the right mix of “reach” and “frequency” in terms of the delivery of their marketing messages. ActiveAccess, with end-users keeping the application up and running on average over 8 hours per day, is a great frequency “play” providing advertisers a great platform to deliver brand-building and direct response messages numerous times to an opt-in audience.

Also, as local advertisers continue to dedicate a larger percentage of their budgets to online, they are seeking unique and imaginative ways to reach an elusive media consumer who doesn’t like to be “sold to”. ActiveAccess allows advertisers to sponsor a “fair exchange” in which end-users are able to use the tools and view the content available via ActiveAccess for no charge, courtesy of a sponsor or advertiser. This provides a compelling ROI story for both the consumer and advertiser.

To learn more about the contents of the webinar, please do not hesitate to contact us at info@activeaccess.com.