With the economy in recession, coupons could become popular again with marketers and consumers. ActiveAccess clients, and their advertisers, are in position to benefit from users who are continually seeking bargains during this holiday season, and beyond.

And if an article from the New York Times is right, shoppers looking for bargains should have plenty of opportunities with the resurgence of coupons from retailer trying to woo customers with deep discounts.

The article says that “coupons that offer cents off — or percents off — the price of things like groceries, clothing and restaurant meals are particularly popular when consumers need to stretch their dollars.”

Frivolous spending is so last century. These days, people are thinking low-key purchases and looking for or waiting on sales at their local retailers.

If that is the case, then our ActiveAccess clients should be jumping for joy, or at least to their closest local retailer, because their desktop application provides them with the opportunity to create and dispense coupons.

So now, not only does their desktop app provide news and information to its audiences, it can now provide a source of savings for those users who are determined to spend less on food, clothes, and services.

The coupons would be sent via the Alert Box that slides out the left side of the application, where the weather alerts usually appear. Plus, these coupons can be:

The flipside of using coupons in ActiveAccess is that they can be a great source of new revenue for both our client and their sponsor/advertiser. The client receives revenue for allowing the sponsor to advertise his business in the desktop  application, and the advertiser receives traffic into his business. Plus, he can physically count how any coupons he redeemed and calculate the ROI on this activity.

It’s a WIN (Client) WIN (Advertiser) WIN (Desktop App Users) for all involved.