Mike Ferrara, Vice President BIA Information Network, LLC

The ActiveAccess team conducted a webinar for our clients entitled, “Finding a Sponsor for your Application” (click to view webinar) which provided advice, tips, and insights on to secure advertising and/or sponsorship for their branded ActiveAccess content delivery platform (download PPT slides). 

The webinar was comprised of four parts:

1. The State of the Online Local Advertising Market keynote presentation by Peter Krasilovsky of the Kelsey Group in which Peter explained that traditional media must embrace the rapid shift of local advertising spending online
2. A case study by Gray Television’s WCTV on how they were successful in securing a local advertiser in their Tallahassee Florida market
3. A presentation by Terence Thomas, Client Service Manager with ActiveAccess on the five key things one needs to know to be best positioned to secure advertisers and sponsors for ActiveAccess implementations
4. Q&A

One of the key takeaways from the presentation was that as advertisers continue to find the right mix of “reach” and “frequency” in terms of the delivery of their marketing messages. ActiveAccess, with end-users keeping the application up and running on average over 8 hours per day, is a great frequency “play” providing advertisers a great platform to deliver brand-building and direct response messages numerous times to an opt-in audience.

Also, as local advertisers continue to dedicate a larger percentage of their budgets to online, they are seeking unique and imaginative ways to reach an elusive media consumer who doesn’t like to be “sold to”. ActiveAccess allows advertisers to sponsor a “fair exchange” in which end-users are able to use the tools and view the content available via ActiveAccess for no charge, courtesy of a sponsor or advertiser. This provides a compelling ROI story for both the consumer and advertiser.

To learn more about the contents of the webinar, please do not hesitate to contact us at info@activeaccess.com.